The great lakes adjacent state of Wisconsin has long been both an agrarian and industrial powerhouse. Major cities like Milwaukee and Madison stand in stark contrast to the rural agrarian plains. Wisconsin places strong emphasis on protecting its residents and its natural beauty using a fairly complex set of regulations. Thus, businesses often need a fair number of licenses and permits to operate.
In Wisconsin, retail businesses of all sorts including toy stores, clothing shops, photography businesses and general merchandisers need licenses and permits. In most cases, retail businesses take relatively few licenses – however being registered for all state and local taxes is important as is having any needed general business licenses.