The Garden State is one of America's most industrial and well populated states. From its northern "gateway" area whose economy is tied in with New York City to southern seaside suburbs, New Jersey has a diverse economy, people and landscape. Although much of its substantial population doesn't live in large cities, New Jersey remains an important state for business.
In New Jersey, marketing consultants help companies improve their branding, sales and revenues. Even a consulting firm of one is a business. Many consultants operate out of their homes and make the mistake of assuming they can run their businesses license-free. However, most cities and states require business tax registration and licensing for all businesses, of all sizes – and some require Home Occupation Permits for home-based businesses.