The great lakes adjacent state of Wisconsin has long been both an agrarian and industrial powerhouse. Major cities like Milwaukee and Madison stand in stark contrast to the rural agrarian plains. Wisconsin places strong emphasis on protecting its residents and its natural beauty using a fairly complex set of regulations. Thus, businesses often need a fair number of licenses and permits to operate.
In Wisconsin, limousines and airport shuttles serve the public and therefore need special licensing in most local jurisdictions. In some locations, airports add additional permits and costs for passenger services that wish to pick-up at terminals. These for-hire or livery businesses must comply with state, county and city licensing requirements.